Gladu Dumpster Case Study
Gladu Wrecking rents dumpsters in norther RI and Southern MA. They were looking for a cheap and effective way to promote their business within a 20 mile radius of their location.
We created a hilarious video that would grab the attention of all and promote the business through multiple online campaigns.
• The video gathered a huge Facebook following and got hundreds of likes to Gladu’s Facebook page within the first month
• #1 video on Youtube for search phrase “dumpster rental ri” and other related phrases and continues to gain consistent views
• Video Adwords campaign got local 580 clicks to website for $150 in campaign funding
• Embedded Youtube video on the Gladu website increased average site visit time over 30%
• Video was often used for social media contests for it’s entertainment and engagement due to it’s intentionally embedded hidden items (Easter Eggs). How many items can you find at 00:12?
• This video turned it’s star, Dave Gladu (owner) into a local celebrity. People continuously recite the video’s catch phrases to Dave when he’s in public!
“That was great!!” – Oh Werd
“Still laughing! Great concept!” – William Burke
